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Kai Meischke

Data-driven marketing for brands in biotech

I work with brands in biotech that need marketing strategy based on data and insights, driving social and financial impact. My marketing practice is influenced by the thinking of Mark Ritson, Byron Sharp and Scott Galloway.

Lived and worked in the Netherlands, Japan, United States and Australia. Now I am brand manager at Abbott for the FreeStyle Libre glucosesensor.


At Abbott I am responsible for the consumer marketing of the FreeStyle Libre glucosesensor, helping people with diabetes live better lives.

At SKIM I was a senior research manager focusing on consumer health clients. Projects included new product development, brand equity and claims testing.

At IQVIA I was an engagement manager, leading a team of 3 consultants on research projects for clients in consumer health, pharma and medical technology.


Feature Article in Research News Magazine


Whitepaper published by IQVIA


Case Studies in Market Research


Companies I have consulted for